For Immediate Release

Bayer MaterialScience LLC showcases new color palette for autumn 2010

As the weather cools and winter approaches, Bayer MaterialScience LLC color experts have developed playful shades for this season’s autumn and winter palette.

Pittsburgh, October 28, 2010 — As the weather cools and winter approaches, Bayer MaterialScience LLC color experts have developed playful shades for this season’s autumn and winter palette. Bayer MaterialScience LLC has added seven new colors to the LEDA® Compounded Color Technology’s JUST COOL color family for autumn that convey a sense of optimism.

With trend-spotting assistance from the Color Marketing Group (CMG), an international not-for-profit association of color design professionals based in Alexandria, Va., Bayer MaterialScience’s Color Competence and Design Center (CCDC) attempts to anticipate this season’s most sought-after styles, while providing colors that will remain fresh and relevant for several years. 

“For this season, we used the idea of balancing bold colors to extend the lifespan of each hue,” said Michael George, Newark, Ohio, site laboratory manager, Bayer MaterialScience LLC.

The seven newest colors in the LEDA® Compounded Color Technology JUST COOL family include:

    Fleet  – Far  from the “battleship” grays of old, this color offers a renewed sense of stability with its blue shade, providing a solid foundation for complementing and supporting the brighter colors in the fall palette.
    Envy  – This transparent, minty green takes the natural and gives it a modern twist, while brightening the autumn palette.
    Scrambled – Showing the softer side of an energetic yellow, Scrambled is bright enough to command attention, yet not overpowering. It gives thoughts of a warm summer day as we move toward winter and a hopeful new year.
    Berg – This bright white shade offers an optimistic hint of blue, a reminder that every gray winter cloud has a silver lining.
    Jester – Don’t be fooled by this classic autumn color, as it anchors the new color family with a deep plum hue while offering balance to the brighter colors.
    Tingle – A pastel sunset-orange hue with hints of brown complements each of the colors by providing soft flexibility.
    Lollipop – This candy-apple red transparent color highlights the fun of the season, and it will make your mouth water.

Berg, Scrambled and Tingle were developed in flame-retardant Bayblend® FR3001 polycarbonate/acrylonitrile-butadiene styrene (PC/ABS) blend resin and will be available in general-purpose and flame-retardant grades of Bayblend PC/ABS plastics. Lollipop, Envy, Jester and Fleet were developed in general purpose Makrolon® 2605 polycarbonate resin and will be available in general-purpose and flame-retardant grades of Makrolon PC plastics. These colors can be used in a wide range of applications, including consumer appliances, electronics and any other fashion-forward products.

“These are not traditional fall colors,” said George. “We hope the contrasting of bright and soft, light and dark, transparent and opaque will provide manufacturers a range of colors that will be popular in products for years to come. These shades can also serve as starting points for developing new, unique colors –which is, after all, what we do at our CCDC facilities around the world,” he added.

The seven new LEDA colors were developed at Bayer MaterialScience’s Color Competence and Design Center in Newark, Ohio. Color experts at the Color Competence and Design Centers in Newark, Ohio; Filago, Italy; Map Ta Phut, Thailand; Greater Noida, India; and Guangzhou and Shanghai, China can help customers visualize their unique color and can customize effects to suit each client’s individual needs.

Bayer MaterialScience LLC is one of the leading producers of polymers and high-performance plastics in North America and is part of the global Bayer MaterialScience business with approximately 14,300 employees at 30 production sites around the world and 2009 sales of 7.5 billion euros. The company manufactures high-tech polymer materials and develops innovative solutions for products used in many areas of daily life. The main segments served are the automotive, electrical and electronics, construction, medical, and sports and leisure industries. Sustainability is central to Bayer MaterialScience LLC’s business and is based around the key areas of innovation, product stewardship, excellence in corporate management, social responsibility and respect for the environment.

Contact:
Bill Allan, Phone: 412-777-5200
E-mail: bill.allan@bayer.com

For more information about Bayer MaterialScience's LEDA® Compounded Color Technologies, call 1-800-662-2927, e-mail PCinfo@bayerbms.com or visit www.bayermaterialsciencenafta.com.

For more information on all Fantasia® color and special effect technologies, visit www.BayerFantasia.com.

Forward-Looking Statement
This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
Media Contact(s)
Name:    Bill Allan
Phone:    412-777-5200
Company:    Bayer MaterialScience
Email:    bill.allan@bayer.com