WHIPPANY, N.J., Oct. 17, 2017 /PRNewswire/ -- Bayer today announced the appointment of Brenda L. Raphael as Senior Vice President and General Manager of the Therapeutics Business Unit of Consumer Health Commercial Operations North America, effective October 30, 2017.
"Brenda has more than 20 years of experience in leading successful billion-dollar, consumer-focused brands," said Natalie Bartner, President of North America Consumer Health, Consumer Health Division, Bayer. "Her strengths in understanding customers, marketing and innovation will lead the Therapeutics Business Unit to continue developing self-care solutions that help people live healthier lives."
Ms. Raphael joins Bayer from Pfizer, Inc., where she most recently held the position of General Manager for U.S. Brands in Pharma at the company's New York City offices. She also previously held various senior positions at the Coca-Cola Company and Procter & Gamble.
With experience that spans pharmaceuticals and consumer products, Ms. Raphael delivered significant financial gains to the businesses, and insight-driven multi-channel marketing to consumers.
Ms. Raphael holds a Masters of Business Administration degree from the Darden Graduate School of Business at the University of Virginia, and a Bachelor of Science degree from Cornell University in New York.
Ms. Raphael will report to Natalie Bartner, and will be a member of the Consumer Health North America Leadership Team. She will be based in Whippany, New Jersey, U.S.
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