For Immediate Release

Artificial Muscle, Inc. Reflex™ actuator technology shaking up the video gaming industry

 Santa Clara, Calif., December 2, 2010 — The electronic gaming industry is about to get shaken up with the sensational Artificial Muscle Inc. (AMI) ReflexTM actuator technology.


The Reflex actuator technology is a revolution in gaming haptic vibration feedback technology that enables simulation of real gaming events with high-fidelity movements. Gamers can now experience the feel of actual balls rolling in pinball and labyrinth games, of realistic vibration of driving or flight simulation games, and of many other customized events in games. With complete customizability of output effect almost like a high-fidelity speaker for the sense of touch, Reflex will change the way that gamers experience their games. Reflex opens up a whole new realm of possibility for game designers. It provides extremely thin form factors and customizable integration to enable integration into all gaming device form factors. AMI’s novel controller designs enable Reflex to effectively operate with most existing video games without need for modification. But as game developers create future games, they can also design for Reflex to further enhance functionality.


“The gaming industry is showing tremendous interest to start introducing this to bring a new level of reality to games,” said Dirk Schapeler, CEO, AMI, a Bayer MaterialScience LLC company.


The technology is based on an electroactive polymer made from a thin layer of dielectric polymer film between two conductive, compliant electrodes. When a voltage is applied across the electrodes, the electrical force causes the electrodes to attract each other. This attraction causes the film to contract in thickness and expand in surface area. The electrical energy is thereby transformed directly into mechanical movement without any friction losses, such as those in electromagnetic motors, thus enabling the design of highly energy-efficient systems.


AMI offers two integrations of Reflex actuators, a Moving Touch Sensor Design and a Battery Shaker Design. The Moving Touch Sensor Design uses a Reflex HIC Actuator to provide a direct tactile response to the user by moving the touch surface. The HIC can be mounted to the back of the touch sensor or the LCD. The thin profile is designed to add minimal thickness to the LCD and touchscreen stack. The Battery Shaker Design uses a Reflex HIC Actuator to move the battery as a mass to provide feedback that can be felt in a user’s hand. This provides the same strong, haptic feedback as the Moving Touch Sensor design, but does not require the complexity of external moving parts.


“Industry research indicates that gamers place greater value on haptics in games with more high-fidelity effects per second,” Schapeler said. “With our technology you can do more than just button clicks, you can create a realistic feeling into games to heighten the user experience.”


Bayer MaterialScience LLC is one of the leading producers of polymers and high-performance plastics in North America and is part of the global Bayer MaterialScience business with approximately 14,300 employees at 30 production sites around the world and 2009 sales of 7.5 billion euros. The company manufactures high-tech polymer materials and develops innovative solutions for products used in many areas of daily life. The main segments served are the automotive, electrical and electronics, construction, medical, and sports and leisure industries. Sustainability is central to Bayer MaterialScience LLC’s business and is based around the key areas of innovation, product stewardship, excellence in corporate management, social responsibility and respect for the environment.
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This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
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